Why Starbucks is so expensive (not what you think)

A hot brand made of a great blend of ingredients: Quality coffee Cute (sometimes really hot) smiling baristas Warm, relaxing environment Cool swag that makes for awesome gifts But it still begs the question – why is Starbucks so much more expensive than other coffee shops essentially offering the same quality of coffee? According to Brian McManus, the average markup for coffee is 150%. The base cost for a $1 cup of drip-coffee is about 40 cents while an espresso costing $2.50 costs just under…